#1 DAM in Australia

Lookatme alternative in Australia & NZ

Canto is the #1 DAM solution for organisations in Australia and New Zealand who are looking for a robust alternative DAM solution with powerful AI features

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Trusted by Australian and New Zealand marketing and communications teams

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Canto vs Lookatme

 Canto  Lookatme
Company Viability Established vendor with global presence; strong financial backing. Small vendor, limited online presence, uncertain future.
Product Focus Full-featured Digital Asset Management solution with robust functionality. Primarily a basic image library; fewer DAM features.
Deployment & Hosting Modern cloud-native architecture; secure, scalable hosting. Unclear. Possibly hosted on AWS or “home-built” servers. Potentially ad-hoc hosting.
Upgrade Process Regular automatic updates included in subscription; minimal downtime. No straightforward in-place upgrade; data migration required for new versions.
Security & Compliance Adheres to industry standards (GDPR, SOC 2, etc.); dedicated security team. Unknown compliance frameworks, limited evidence of ongoing security audits.
Scalability Elastic cloud infrastructure with global CDN; automatic scaling. May struggle with large-scale demands; manual scaling.
Feature Depth Extensive metadata capabilities; advanced AI-driven search; numerous integrations. Basic metadata, possible limited integrations; simplistic UI.
Workflow & Collaboration Configurable workflows; multi-level approvals; streamlined collaboration. Minimal workflow tools; limited approval processes.
Customer Support Dedicated Customer Success; robust support tiers; comprehensive knowledge base. Very small team; limited support channels; outdated resources.
Pricing Transparent subscription model with updates and support included. Initially lower price, but hidden migration & maintenance costs.
Roadmap & Innovation Active roadmap with regular new features; strong investment in R&D. Little public activity or documented improvements; potential product stagnation.
Comprehensive CMS Integrations A range of excellent CMS integrations is included at no extra cost with Canto.. Other vendors charge extra for CMS integrations, if they offer them at all.
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What customers who moved to Canto say

Quote left icon With Canto, we finally have a single source of truth for all our images and documents. Our team can locate the latest marketing collateral in seconds, which has dramatically increased both efficiency and brand consistency. Quote right icon

Alison Peak
The a2 Milk Co

Quote left icon Moving to Canto has been a success for more reasons than one for Destination Queenstown. Everyone can locate, use, and share assets quickly and easily due the Advanced Search functionality. Quote right icon

Daniela Jones
Destination Queenstown

Quote left icon Canto has been instrumental in streamlining our asset approval workflows. We’ve cut down on email back-and-forth, and our stakeholders now have real-time visibility into every stage of the process. It’s a game changer for our in-house creative team. Quote right icon

Matt Harnett
Victoria Department of Health

Quote left icon Before switching to Canto, we struggled with a DAM that lacked robust AI tagging and brand portal capabilities. After implementing Canto, our marketing team cut asset search time by 50% and improved brand consistency across multiple markets. Quote right icon


Marketing Operations Manager in Retail sector

Why choose Canto

Robust AI-powered DAM

Canto offers advanced metadata management, workflows, integrations, and AI-driven search—essential for modern DAM usage.

 

Lookatmefunctions as a simple image library with limited DAM capabilities.

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Superior Brand Portal Capabilities

 

Canto supports unlimited portals, making it easier to share content securely with different user groups—internally and externally.

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State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications, such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

 

Lookatme shows no publicly available evidence of ISO 27001, SOC 2, or GDPR compliance.

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Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

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Product Updates and Maintenance

Canto includes regular upgrades as part of the subscription, typically done behind the scenes with minimal disruption.

 

Lookatme customers report that upgrading involves migrating all data to an entirely new instance—an expensive and time-consuming approach.

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Seamlessly integrated

Canto offers a powerful suite of integrations designed to fit seamlessly into your existing tech stack. From pre-built connectors to custom APIs, Canto enables effortless collaboration with your favourite tools, including marketing platforms, collaboration software, project management, and content management systems.

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Recognised as the leader in Digital Asset Management in Australia and New Zealand

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What you will get

AI and DAM essentials included out of the box
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Seamless transition

Databasics specialises in ensuring that the migration from Lookatme to Canto is smooth and disruption-free. They offer tailored migration tools that are designed to handle the specific formats and configurations used by Lookatme, reducing the complexity and risk of data loss during the transfer process.
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Australia based support and expertise

Databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.
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Enhanced functionality and usability

Canto not only covers all the fundamental capabilities of Lookatme but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that Lookatme customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.
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Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.
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Advanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors.
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Personalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.

About databasics

At databasics, we understand the challenges you might face when looking to replace your DAM solution.

 

Customers seeking a reliable Digital Asset Management (DAM) solution will find a robust alternative in Canto along with databasics' customised migration support.

 

  • Local expertise and migration support provided by databasics

     

  • Leading global DAM solution with advanced security features, seamless integrations and scalability

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