The global pandemic and the ongoing cultural and economic shifts have eroded trust in many institutions, including higher education. As narratives questioning the value of a college education gain traction, universities must work harder than ever to restore and protect their brand identity.

Post-secondary enrolment has seen a sharp decline in recent years. Even more concerning, projections suggest that the number of college students could drop by 15% from 2025 to 2029, fuelled by a significant decline in high school graduates. This is placing immense pressure on colleges and universities to compete for a shrinking pool of prospective students.

To compete in this increasingly competitive environment, institutions are ramping up their advertising budgets. Nonprofit colleges, once hesitant to invest heavily in digital marketing, are following the trend. Steadily institutions have increased their advertising spend, and this upward trajectory is expected to continue as schools battle for visibility and enrolment.

With multiple departments and staff members creating digital assets, it’s easy for important files to get lost or duplicated. This leads to inefficiency and wasted time.

Educational institutions often use disparate systems to store their assets, making it difficult to share resources across teams and departments. This fragmentation hampers collaboration and can cause delays.

When files need to be shared across multiple platforms or with multiple stakeholders, the process can be time-consuming. Each department might need to send out individual files via email or upload them to various platforms, leading to duplicated efforts.

As the volume of digital assets grows, manually organising, tagging, and sharing content becomes increasingly complex. When digital assets are stored in fragmented systems, it becomes difficult to manage storage capacity. Files might be duplicated across systems, leading to excessive storage use and unnecessary costs.

All digital assets created by students, departments and agencies accessible from one centralised repository.

Communicate brand standards with Style Guides, tailored content collections, approval process and asset expiration.

Easily tag, search and find assets with advanced AI functionality, such as Facial Recognition and Visual Search.

Quick image retrieval and more efficient handling means better way to share images, designs, and other digital assets with departments, students, and public.

DAM allows universities to easily store, organise, and distribute marketing assets such as videos, brochures, and social media posts. By having quick access to these resources, marketing teams can launch campaigns faster, maintain brand consistency, and more effectively communicate with prospective students.

Whether it's class lectures, presentations, or photos and videos, DAM systems make it easier for faculty and students to manage, access, and distribute educational materials. By creating a central repository, universities can streamline learning and ensure that students always have access to the resources they need.

For the Brand team, it can be difficult to know if photography still meets brand, ethics, and diversity standards. A DAM helps universities to protect their brand and promote it to domestic and international audiences. The software attractively delivers tailored and branded collections of assets to different groups such as the media, faculty members, or newly recruited students.

Keep alumni engaged with consistent and professional communications. DAM helps manage alumni profiles, event photos, and promotional content, ensuring every piece of communication is aligned with your brand, leading to more successful fundraising campaigns.

From orientations to graduations, education institutions host numerous events. DAM systems allow you to store and manage media files from these events, including videos, photos, and promotional materials, ensuring that every event is documented and promoted efficiently.