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Our core values

At databasics, everything we do is guided by our core values: Put the team first, act with integrity, foster innovation, collaborate openly, ensure long-term business continuity, care for the environment, and deliver exceptional experiences to our valued customers.

 

Our story

 

Established in 1989 in Sydney, Australia, databasics has been one of the region's pioneers in digital asset management solution implementation, helping some of region's biggest brands in a wide range of government, education and industry sectors to make more effective use of their digital assets. 
 
So why, in 2025, are we still doing it? The digital landscape is changing faster than ever, and while many DAM vendors struggle to keep pace with these changes, we continue to stay ahead by providing not just the software, but the ongoing support to help our clients adapt, grow, and thrive.  

500+

DAM Installations

30+

Years DAM industry experience

100%

Focus on DAM

100%

Customer happiness

Our beliefs

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Digital asset management should be effortless

We believe that managing digital assets—whether images, videos, or documents—should be easy. No matter the scale of your collection, your DAM solution should simplify organisation, retrieval, and sharing.

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Onboarding should empower your team

We believe that implementing DAM should feel seamless. Our onboarding process ensures your team is quickly trained and confident in managing digital assets, with clear guidance every step of the way.

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DAM should enhance collaboration

We believe that success in digital asset management isn’t just about storing files—it's about fostering collaboration. A good DAM solution supports teams in working together efficiently, with easy sharing, access, and version control. Digital asset management

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Digital asset security should be a priority

We believe that protecting your assets should be a top priority. A secure DAM solution ensures that sensitive content is protected with role-based access controls and encryption, while still being easily accessible to the right people.

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DAM should deliver measurable ROI

We believe that investing in DAM should drive value. Our solutions help businesses track and measure the impact of their digital assets, from improved workflow efficiency to enhanced marketing and sales performance.

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DAM solution should be scalable

We believe that your digital asset management system should grow with your business. Whether you're a small team or a large organisation, your DAM should scale to accommodate your expanding needs, without unnecessary complexity. Digital asset management.

Technology

 

As a Canto DAM vendor, databasics stands at the forefront of digital asset management innovation in Australia and New Zealand. Canto’s cloud-based DAM system is built with scalability, security, and user experience in mind—delivering a centralised, AI-enhanced hub for managing, sharing, and organising digital content.
 
What sets databasics apart is not only our deep product knowledge but also our ability to implement Canto in a way that aligns with each organisation’s structure, processes, and goals. Along with Canto, we continuously stay ahead of emerging DAM trends—whether it's incorporating visual AI search, improving metadata automation, or integrating Canto with broader MarTech and cloud ecosystems. This commitment to technological excellence ensures our clients aren’t just adopting a DAM solution—they’re investing in a future-ready platform supported by a responsive, strategic partner who understands their digital transformation journey.

Why databasics

Localised Pricing

Unique combination of Australian local vendor and support combined with a globally leading DAM solution. Our customers get the best of both.

Responsive

Same day response to your needs.

Quality Service

Quality service is our top priority. We have robust processes to ensure the best experience.

Mature Solution

Mature solution with compliant high-quality support, fixed annual pricing, free feature updates, comprehensive backup, data recovery, and complete Australian governance.

Local and Global Expertise

Australian vendor and support combined with a globally leading DAM solution.

Compliance

Fully certified with ISO 9001, ISO 27001, and SOC 2. Australian owned. Reliable for all compliance requirements.

Experience

Over 30 years in business and 25 years of partnership with Canto.

Personalised Services

Hands-on personalised services tailored to your needs, with direct involvement in configuration and support.

Service-centric Model

Focused solely on customer service, ensuring the best service always.

Transparent Pricing

Onboarding and personalised service solutions with fixed prices, ensuring transparency.

Company Culture

Our team-first company culture will boost your team's energy and motivation.

We have

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Experience

30+ years in digital asset management industry

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Capability

Well established business and capability profile

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Leading brand

We represent global leading brand

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Knowledge

Extensive knowledge and resources

Our team

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Ricky Patten

Director

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Antra Silova

Marketing Manager

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Jack Huang

DAM Consultant

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Brayden Best

CX Consultant

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Sushmitha Venkatesh

CX Consultant

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Jordan Casey

Business Development Specialist

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Our Partners

Fastflow Management

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Yoni Schamroth

Developer/Fastflow Management

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Manuel Schamroth

Developer/Fastflow Management Owner

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Our Partners

Canto

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Freddy Rumsey

Canto Team Lead ANZ & APAC

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Matt Irving

Matt Irving

Canto Head of Channel and Partnerships

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