About Us - databasics | Digital Asset Management Australia

Our story

Established in 1989 in Sydney, Australia, databasics has been one of the region's pioneers in digital asset management solution implementation, helping some of region's biggest brands in a wide range of government, education and industry sectors to make more effective use of their digital assets.

So why, in 2025, are we still doing it? The digital landscape is changing faster than ever, and while many DAM vendors struggle to keep pace with these changes, we continue to stay ahead by providing not just the software, but the ongoing support to help our clients adapt, grow, and thrive.

500+

DAM Installations

30+

Years DAM industry experience

100%

Focus on DAM

100%

Customer happiness

Our beliefs

Digital asset management should be effortless

We believe that managing digital assets—whether images, videos, or documents—should be easy. No matter the scale of your collection, your DAM solution should simplify organisation, retrieval, and sharing.

Onboarding should empower your team

We believe that implementing DAM should feel seamless. Our onboarding process ensures your team is quickly trained and confident in managing digital assets, with clear guidance every step of the way.

DAM should enhance collaboration

We believe that success in digital asset management isn’t just about storing files—it's about fostering collaboration. A good DAM solution supports teams in working together efficiently, with easy sharing, access, and version control. Digital asset management

Digital asset security should be a priority

We believe that protecting your assets should be a top priority. A secure DAM solution ensures that sensitive content is protected with role-based access controls and encryption, while still being easily accessible to the right people.

DAM should deliver measurable ROI

We believe that investing in DAM should drive value. Our solutions help businesses track and measure the impact of their digital assets, from improved workflow efficiency to enhanced marketing and sales performance.

DAM solution should be scalable

We believe that your digital asset management system should grow with your business. Whether you're a small team or a large organisation, your DAM should scale to accommodate your expanding needs, without unnecessary complexity. Digital asset management.

databasics provided exceptional support during our fast-tracked migration from ThirdLight, handling our large library, metadata setup, and team onboarding with speed, care, and professionalism.

Jess Lansell City of Wanneroo

The databasics staff are everything you want from a software provider and support team: friendly, polite, prompt and most of all patient.

Jean McAuslan Shrine of Remembrance

We worked closely with databasics to rebuild and re-organise QUT image library. The empathetic and considerate approach to providing outstanding service saw user interaction with our DAM library increase by 250%.”

Leah McCormick QUT

Technology

As a Canto DAM vendor, databasics stands at the forefront of digital asset management innovation in Australia and New Zealand. Canto’s cloud-based DAM system is built with scalability, security, and user experience in mind—delivering a centralised, AI-enhanced hub for managing, sharing, and organising digital content.

What sets databasics apart is not only our deep product knowledge but also our ability to implement Canto in a way that aligns with each organisation’s structure, processes, and goals. Along with Canto, we continuously stay ahead of emerging DAM trends—whether it's incorporating visual AI search, improving metadata automation, or integrating Canto with broader MarTech and cloud ecosystems. This commitment to technological excellence ensures our clients aren’t just adopting a DAM solution—they’re investing in a future-ready platform supported by a responsive, strategic partner who understands their digital transformation journey.

Localised Pricing

Unique combination of Australian local vendor and support combined with a globally leading DAM solution. Our customers get the best of both.

Responsive

Same day response to your needs.

Quality Service

Quality service is our top priority. We have robust processes to ensure the best experience.

Mature Solution

Mature solution with compliant high-quality support, fixed annual pricing, free feature updates, comprehensive backup, data recovery, and complete Australian governance.