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Launch faster, stay compliant, and deliver consistent omnichannel experiences with one source of truth—implemented locally by databasics for ANZ.

Canto PIM: Product information + brand assets

Canto PIM brings your product information and brand assets together—so marketing, product and eCommerce stay in sync.

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eBook cover DAM and PIM

eBook

Transforming Your Product Experience with DAM and PIM

Is fragmented product and content marketing holding you back?
See how uniting content and product data powers growth at scale.

Why a unified DAM + PIM

Most teams juggle versions across drives, spreadsheets and tools. Canto PIM connects product records with approved brand assets in one platform—so updates cascade everywhere and handoffs shrink.

  • One source of truth: product data + images/videos/docs together.
  • Omnichannel consistency: accurate content across web, retail & social.
  • Faster launches: channel mapping and approvals streamlined.
  • Governance: roles, rights, usage tracking and compliance built-in.

 

PIM-DAM-MDC

 

What is Canto PIM?

Canto PIM is the Product Hub for modelling your catalogue and distributing retailer-ready content. Configure attributes and templates once, then present the right views to each role or channel.

  • Attributes → Groups → Types → Views keep data structured and relevant.
  • Categories & Variants organise families like sizes, colours and formats.
  • Self-serve portals for partners and retailers, with permissions and expiry.

T-shirt PIM (1)

Capabilities

 

Single source of truth

Centralise product data and approved assets with version history and auditability.

Omnichannel consistency

Keep content accurate across ecommerce, marketplaces, print and social.

Retailer-ready delivery

Map attributes and assets to each channel’s specification for faster approvals.

Self-serve portals

Permissioned, curated experiences for sales, partners and retailers.

Governance & rights

Role-based access, expiry, usage tracking and digital rights management.

Integrations

Connect CMS, ecommerce and creative tools; exchange data with PLM/ERP.

 

Who uses Canto PIM in Australia & New Zealand

  • Marketing: launch omnichannel campaigns with current pricing & assets.
  • Creative: move from concept to delivery with approvals in one place.
  • Sales & Partners: self-serve always-up-to-date collateral.
  • eCommerce: deliver compliant product content to every channel.
  • Product: keep the catalogue aligned from development to launch.

Benefits of Canto PIM

Single source of truth

Keep all product information and assets in one place for easy access and version control.

Improved accuracy

Eliminate outdated product data and inconsistent descriptions across channels.

Faster time-to-market

Launch or update products faster by managing all content from one connected platform.

Enhanced collaboration

Empower teams, partners, and distributors to access approved content without manual requests.

Seamless integration with Canto DAM

Combine product data with creative assets for complete content management.

Better brand consistency

Ensure your customers always see accurate, brand-aligned product information.

Scalable and flexible

Easily expand your product catalogue and distribution channels as your business grows.

 

Canto PIM Use Cases

Retail and eCommerce


Retailers and online stores often manage thousands of SKUs, each with detailed product descriptions, specifications, images, and videos.
With Canto PIM, they can centralise this information so marketing and eCommerce teams always have the latest product data and visuals.

  • Example: A national homewares retailer uses Canto PIM to connect product details and lifestyle imagery to its Shopify store. When a supplier updates a specification or image, it automatically flows through to the website — no manual uploads required.

  • Outcome: Faster updates, fewer errors, and a more consistent customer experience across product pages and campaigns.

Manufacturing and Distribution:


Manufacturers and distributors manage large catalogues of products sold through multiple resellers and channels.
Canto PIM allows them to maintain accurate, approved product data and link it directly to media assets such as spec sheets, diagrams, and videos.

  • Example: An industrial equipment distributor uses Canto PIM to store technical specifications and PDFs for over 10,000 parts. Resellers can easily access product data and related media through a secure portal.

  • Outcome: Reduced support requests and fewer outdated documents in circulation.

Marketing and Communications Teams:


Marketing teams often struggle to keep product information aligned across brochures, websites, and campaigns.
With Canto PIM, they can quickly locate approved product content and visuals — all connected and ready for use.

  • Example: A consumer electronics brand uses Canto PIM to manage specifications, product descriptions, and photography across its regional websites. When a product update is made, all related marketing materials reflect the change automatically.

  • Outcome: Consistent messaging across every market and faster content creation for new launches.

Brand and Agency Collaboration:


Agencies, distributors, and retail partners often need access to current product information and visuals.
Canto PIM enables brands to securely share this data, ensuring all partners work from the same approved source.

  • Example: A national food and beverage company uses Canto PIM to share updated product details, packaging imagery, and nutritional data with multiple design and advertising agencies.

  • Outcome: Fewer file requests, consistent creative output, and stronger brand alignment across all campaigns.

Product Launch Management:


Launching new products can involve many moving parts — from specifications and packaging to marketing materials and sales documentation.
Canto PIM connects all these assets and data, simplifying collaboration between departments.

  • Example: A sports apparel brand uses Canto PIM to coordinate product data and imagery for seasonal launches. Product information is finalised once in the PIM, then distributed to the eCommerce team, PR, and retail partners.

  • Outcome: Streamlined launches with fewer bottlenecks and faster time-to-market.

Canto PIM and Retail

Frequently asked questions

What is Canto PIM?

Canto Product Information Management (PIM) is a central hub for managing all your product content — including specifications, images, videos, documents, and marketing copy — ensuring everything is consistent, accurate, and easy to distribute across sales and marketing channels.

How does Canto PIM work with Canto DAM?

Canto PIM integrates directly with Canto’s Digital Asset Management (DAM) system. Together, they give you one source of truth for both product data and media assets, making it simple to connect images, videos, and PDFs to specific product records.

Who should use Canto PIM?

Canto PIM is ideal for businesses managing a large product catalogue — such as retailers, distributors, manufacturers, and marketing teams — that need to share up-to-date product information with partners, resellers, and digital channels.

Can Canto PIM help with multichannel publishing?

Yes. With structured product data and integrated media assets, Canto PIM lets you distribute consistent information across websites, eCommerce platforms, print catalogues, and marketing materials.

Do I need both PIM and DAM?

If your business manages product content as well as creative assets (like photos, videos, and design files), using both ensures complete control. The DAM stores and organises your media; the PIM connects those assets to detailed product information.

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