#1 DAM in Australia

Brandfolder alternative in Australia & NZ

Canto is the #1 DAM solution for organisations in Australia and New Zealand who are looking to transition from Brandfolder (Smartsheets)

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Trusted by Australian and New Zealand marketing and communications teams

Canto vs Brandfolder

	Canto	Brandfolder
Primary Focus	Full-featured DAM with strong brand management tools	Brand Management with some DAM capabilities
AI Capabilities	Advanced - AI Visual Search, Facial Recognition, auto tagging	AI-based auto-tagging but lacks AI Visual Search & facial recognition
Search & Organisation	Folders, Albums, Keywords, Tags, AI-driven search	Tag-based organisation, limited hierarchy options
Compliance Certifications	SOC 2 , ISO 27001 and GDPR compliance certificates available	Basic security & compliance, encryption, role-based access
Sharing & Distribution	Unlimited Portals, password-protected links, advanced download options	Limited external collections, fewer customisation options
Implementation & Onboarding	21-day average implementation, seamless migration tools, local support	Longer implementation timeline, manual migration tools
Pricing	Flexible contract lengths, transparent pricing, no hidden fees	Requires 3-5 year contracts, additional fees for key features
Free trial	Immediate access to free trial	Requires multiple meetings before trial access

Purpose-Built for DAM

Canto is fundamentally a DAM solution with robust tools to help you manage, organise, and distribute digital assets efficiently.

Lookatmeis primarily a Brand Management platform with some DAM capabilities, ideal for maintaining consistent brand identity but less comprehensive for asset management.

Superior Brand Portal Capabilities

Canto supports unlimited portals, making it easier to share content securely with different user groups—internally and externally.

In Brandfolder collections are used for sharing but are limited in number compared to Canto’s unlimited Portals. Customisations less inclusive compared to Canto's.

State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications, such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

Faster Implementation and Migration

Canto's average implementation timeline is just 21 days, thanks to seamless integrations with Box, Dropbox, Google Drive, and OneDrive. This ensures you can start managing assets quickly.

Brandfolder's implementation timelines tend to vary, often requiring more time. Files can be migrated through the platform UI and FTP servers.

Seamlessly integrated

Canto offers a powerful suite of integrations designed to fit seamlessly into your existing tech stack. From pre-built connectors to custom APIs, Canto enables effortless collaboration with your favourite tools, including marketing platforms, collaboration software, project management, and content management systems.

Recognised as the leader in Digital Asset Management in Australia and New Zealand

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What you will get

AI and DAM essentials included out of the box

Seamless transition

Databasics specialises in ensuring that the migration from Lookatme to Canto is smooth and disruption-free. They offer tailored migration tools that are designed to handle the specific formats and configurations used by Lookatme, reducing the complexity and risk of data loss during the transfer process.

Australia based support and expertise

Databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.

Enhanced functionality and usability

Canto not only covers all the fundamental capabilities of Lookatme but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that Lookatme customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.

Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.

Advanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors.

Personalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.

About databasics

At databasics, we understand the challenges you might face when looking to replace your DAM solution.

Customers seeking a reliable Digital Asset Management (DAM) solution will find a robust alternative in Canto along with databasics' customised migration support.

Local expertise and migration support provided by databasics
Leading global DAM solution with advanced security features, seamless integrations and scalability