#1 DAM in Australia

Brandfolder alternative in Australia & NZ

Canto is a leading digital asset management solution used by organisations in Australia and New Zealand looking to transition from Brandfolder (Smartsheet).

 

If you are evaluating DAM platforms, it may help to understand how digital asset management in Australia is typically selected and implemented.

This page compares Canto vs Brandfolder and explains why many organisations consider Canto when moving away from Brandfolder.

Brandfolder to Canto screen (1)-1 (1) (1)
CONTACT US
GET A QUOTE

Trusted by Australian and New Zealand marketing and communications teams

WesleyMissionLogoRGB-3
glen+eira+logo+2-3
Adelaide-press-logo-updated2-1
1131px-A2Milk-logo_small
RBG-Victoria-CMYK-logo
glencore_logo-1-1

Canto vs Brandfolder: Key Differences

Organisations evaluating digital asset management platforms often compare Brandfolder vs Canto. Both platforms support managing digital assets, but they differ in their focus, capabilities, and implementation approach.

 

Canto is primarily designed as a full-featured digital asset management system, while Brandfolder focuses more heavily on brand management and marketing workflows.

 

Understanding these differences helps organisations determine which platform aligns best with their asset management requirements.

Canto vs Brandfolder: Feature Comparison

 Canto  Brandfolder
Primary Focus Full-featured DAM with strong brand management tools Brand Management with some DAM capabilities
AI Capabilities Advanced - AI Visual Search, Facial Recognition, auto tagging AI-based auto-tagging but lacks AI Visual Search & facial recognition
Search & Organisation Folders, Albums, Keywords, Tags, AI-driven search Tag-based organisation, limited hierarchy options
Compliance Certifications SOC 2 , ISO 27001 and GDPR compliance certificates available Basic security & compliance, encryption, role-based access
Sharing & Distribution Unlimited Portals, password-protected links, advanced download options Limited external collections, fewer customisation options
Implementation & Onboarding 21-day average implementation, seamless migration tools, local support Longer implementation timeline, manual migration tools
Pricing Flexible contract lengths, transparent pricing, no hidden fees Requires 3-5 year contracts, additional fees for key features
Free trial Immediate access to free trial Requires multiple meetings before trial access

When to choose each platform

Brandfolder 

Brandfolder may suit organisations that:

  • focus primarily on brand consistency
  • need marketing asset portals
  • want strong brand management tools

Canto

Canto may suit organisations that:

  • manage large media libraries
  • require strong metadata and search
  • need flexible sharing portals
  • want faster implementation

Choosing the right DAM platform

Comparing platforms is only one part of the decision. Governance, metadata, integrations, and user adoption also play a major role in successful DAM projects.

Our guide to digital asset management in Australia explains what organisations should evaluate before selecting a DAM platform.

Request a personalised no-pressure Canto demo
BOOK A DEMO

Why choose Canto

Organisations evaluating Brandfolder alternatives often review several DAM platforms before making a decision. While Brandfolder focuses primarily on brand management, many organisations choose Canto because it is designed as a full digital asset management platform with stronger search, governance, and sharing capabilities. Understanding how digital asset management solutions in Australia are implemented can help ensure long-term success.

Purpose-Built for DAM

Canto is fundamentally a DAM solution with robust tools to help you manage, organise, and distribute digital assets efficiently.

 

Brandfolder is primarily a Brand Management platform with some DAM capabilities, ideal for maintaining consistent brand identity but less comprehensive for asset management.

Canto screens video (600 x 600 px)

Superior Brand Portal Capabilities

Canto supports unlimited portals, making it easier to share content securely with different user groups—internally and externally.

 

In Brandfolder collections are used for sharing but are limited in number compared to Canto’s unlimited Portals. Customisations less inclusive compared to Canto's.

Portals collage

State-Of-The-Art Security

By combining advanced encryption, robust authentication, strict role-based permissions, Australian data residency, and globally recognised certifications, such as ISO 27001, GDPR, SOC 2, CCPA, Canto ensures that your digital assets are secure and compliant with the latest regulations no matter what region you're in.

Canto security certif

Industry Leading AI Features

Canto's industry-leading AI features set it apart as a powerhouse in digital asset management. With AI Visual Search, users can locate assets by analysing visual elements within images and videos, such as objects, colours, and scenes, even in the absence of tags or metadata. This groundbreaking functionality eliminates reliance on manual tagging and accelerates asset retrieval. Additionally, AI tagging and Facial Recognition streamline asset management.

AIVS animation (600 x 600 px)

Faster Implementation and Migration

Canto's average implementation timeline is just 21 days, thanks to seamless integrations with Box, Dropbox, Google Drive, and OneDrive. This ensures you can start managing assets quickly.

 

Brandfolder's implementation timelines tend to vary, often requiring more time. Files can be migrated through the platform UI and FTP servers.

migration and implementation

Seamlessly integrated

Canto offers a powerful suite of integrations designed to fit seamlessly into your existing tech stack. From pre-built connectors to custom APIs, Canto enables effortless collaboration with your favourite tools, including marketing platforms, collaboration software, project management, and content management systems.

Canto integrations

Recognised as the leader in Digital Asset Management in Australia and New Zealand

DigitalAssetManagement_Leader_Leader-4
DigitalAssetManagement_Leader_Small-Business_Leader-1-4
DigitalAssetManagement_Leader_Mid-Market_Leader-1
DigitalAssetManagement_Leader_Enterprise_Leader-1
DigitalAssetManagement_MomentumLeader_Leader-1
Star reviews (4)
Star reviews (2)
Star reviews (1)
Star reviews (3)

What you will get

AI and DAM essentials included out of the box
transition icon (1)

Seamless transition

Databasics specialises in ensuring that the migration from Brandfolder to Canto is smooth and disruption-free. They offer tailored migration tools that are designed to handle the specific formats and configurations used by Brandfolder, reducing the complexity and risk of data loss during the transfer process.
expertise icon

Australia based support and expertise

Databasics understand the Australian market and are positioned to offer real-time support and service, ensuring that businesses can transition without facing delays or downtime that might come with international support timelines.
functionality icon

Enhanced functionality and usability

Canto not only covers all the fundamental capabilities of Brandfolder but also introduces advanced features such as AI-powered tagging, sophisticated search filters, and an exceptionally user-friendly interface. This means that Brandfolder customers can not only expect a continuity of service but also significant enhancements in how they manage and utilise their digital assets.
expertise icon (1)

Compliance and data security

Ensuring compliance with Australian data protection laws remains paramount. Canto takes adherence to local regulations very seriously, providing peace of mind to businesses about the security and privacy of their data during and after the transition.
innovation icon

Advanced technology and innovation

Considered DAM innovator, Canto's commitment to leveraging cutting-edge technology sets them apart from most competitors.
service icon

Personalised hands-on onboarding and services

We listen. We deliver. databasics acknowledges the unique needs and requirements of each customer and tailors onboarding and services to those preferences. With over 30 years in DAM we are experts in the region.

About databasics

At databasics, we understand the challenges you might face when looking to replace your DAM solution.

 

Customers seeking a reliable Digital Asset Management (DAM) solution will find a robust alternative in Canto along with databasics' customised migration support.

 

  • Local expertise and migration support provided by databasics

     

  • Leading global DAM solution with advanced security features, seamless integrations and scalability

Canto_screens_lists (2)

Ready to see how it works?

Book a 30-minute no-pressure demo with one of our experts

BOOK A DEMO