How much does DAM cost?
Simple, transparent pricing - start with what you need (+ a whole suite of great features available out of the box). Add on it as you grow.
Canto is the trusted solution by 100+ marketers, communications and compliance teams in Australia and New Zealand.
What's included out-of-box
AI and DAM essentials included out of the box
Centralised Library
Single source of truth for all images, videos, documents, and brand files.
Permissions & Sharing
Unlimited Brand Portals, role‑based access, link expiry, watermarks.
Collaboration & Workflows
In‑platform comments, version control, and approval stages.
AI- Powered Search
Automatic tagging, AI-powered search plus filters for file type, campaign, usage rights.
Canto vs Competitors
Purchasing Canto DAM via databasics - Canto ANZ partner - has many advantages, including price.
| Canto Pricing | Competitors | |
|---|---|---|
| Localised Pricing | Databasics has negotiated special pricing tailored for Australian and New Zealand Customers. | Other solutions typically rely on USA price books, not reflecting local needs. |
| SMB Discounts | Australian and New Zealand small and medium-sized businesses (SMBs) receive a 10% discount from standard pricing. | Other solutions overlook the needs of SMBs. |
| Public Sector & Non-Profit Discounts | Public sector, education, and non-profit customers in Australia and New Zealand receive a 15% discount from standard pricing. | Other vendors offer only a 10% discount to these sectors. |
| Advanced AI Integration | Canto’s AI options significantly reduce the cost of ownership and content management by minimising human labor for tagging, leading to substantial savings. | Many other vendors lag in AI capabilities, often discouraging AI adoption by highlighting its risks. |
| AI Visual Search Efficiency | Canto’s AI visual search can cut down the time spent on tagging content by 90%, leading to considerable cost savings. | Other DAM solutions require manual tagging, which is time-consuming and expensive. |
| Cost-Free AI for Images | Canto includes AI integration for images at no extra cost, making metadata entry and content management more efficient for your team. | AI integration is uncommon among other vendors and usually comes with an additional cost. |
| Free Adobe Connector | The Canto Connector for Adobe is included at no extra cost for all power users, a must-have feature for many DAM customers. | Other vendors charge extra for Adobe integration. |
| Free Office Connector | The Canto MS Office Connector offers account-wide access to images within your favourite MS Office platforms. | Typically, a charge over $2,500. |
| Affordable Storage Options | Canto offers cold storage at one-third the price of normal storage, fully integrated, helping to keep your costs down. | Most vendors do not offer alternative storage options, making their solutions costly in the medium to long term. |
| Site-wide Additional Options | Canto Office Connector and other options are provided site-wide, making your DAM accessible and affordable for your entire organisation. | Additional options are often charged on a usage basis, becoming expensive for larger organisations. |
| Unlimited Branding | Create as many portals with as many brands as you need at no extra cost. | Other solutions either don’t support multi-branding or charge extra for additional brands. |
| Inclusive Brand Style Guide | Canto includes a brand style guide at no extra cost. | Style guides are typically not included with other DAM solutions or are provided at an additional cost. |
| Comprehensive CMS Integrations | A range of excellent CMS integrations is included at no extra cost with Canto.. | Other vendors charge extra for CMS integrations, if they offer them at all. |
Why Canto
Recognised as the Leader in digital asset management in Australia, New Zealand and globally.
Frequently asked questions
How much does a digital asset management (DAM) system cost?
Several different pricing models exist, but the most straightforward pricing is based on the number of power users (people who manage DAM, add and delete content, manage metadata and users), and the amount of storage needed (in TB).
What is included out-of-box?
This can differ significantly from vendor to vendor. In Canto, all key features for managing and sharing assets are included out of box. Such features include: Brand Hubs and sharing Portals, Upload Links, AI-powered image tagging, style guides, reporting, basic integrations.
Is installation and onboarding included?
Most DAM vendors charge a one-time set up & onboarding fee. databasics offers basic onboarding free of charge for Australian and NZ customers, along with more comprehensive onboarding packages for a fee. See more info at Onboarding.
Do customisations cost extra?
Most vendors charge extra for customisation. Canto offers free ways to customise your solution without the need of an expert: customise the look of your main library, brand portals, log-in screens and interface, customise share links and user roles.
What are the key features to look for in a DAM system?
As a minimum, a DAM system should include tagging and metadata, advanced search functionality, customisation, support and data storage. However, the value of DAM is in enhancing user experience and delivering ROI for your content and time, so disregarding advanced functionality means sacrificing the long term benefits for your organisation.
