Digital Asset Management (DAM) + PIM for Manufacturing

Volume and Variety of Assets

Manufacturers typically produce or manage a diverse range of content: CAD files, technical documentation, product images, marketing collateral, training videos, and more. This high volume and variety of assets makes it difficult to maintain consistent organisation. Teams often lose time searching through massive, disorganised libraries of files — or worse, they recreate assets that already exist elsewhere.

Security and Regulatory Compliance

Manufacturers often handle sensitive files — proprietary designs, intellectual property, or licensed content — that require strict controls. If these assets aren’t secured:

• Unauthorised access can lead to IP theft or unlicensed distribution
• Regulatory violations can occur in industries (e.g., automotive, medical devices) that require meticulous record-keeping
• Brand risk or liability if confidential information is exposed

Maintaining Multiple Asset Formats for Different Channels

Manufacturers often need to distribute content to various channels: e-commerce storefronts, social media, partner portals, physical print materials, etc. Each channel might require different image resolutions, file formats, or dimension specs. Without a streamlined way to adapt or auto-convert files for each endpoint, teams can get bogged down:

• Manually resizing and reformatting images or documents
• Risking errors or inconsistencies when pushing content to multiple channels manually
• Straining creative resources that spend time on repetitive tasks instead of higher-value work

Disorganised Collaboration with External Stakeholders

Manufacturers regularly collaborate with external partners — suppliers, distributors, retailers — who need access to certain assets but not others. Sharing files via email or unspecialised file-sharing solutions can cause:

• Lack of oversight regarding who has the latest or correct files
• Slow turnaround if approvals or feedback loops are unclear
• Security concerns if sensitive data is shared too broadly

By leveraging Canto’s centralised repository, local teams access up-to-date packaging designs and region-specific assets in one place. This streamlined content distribution, strengthened brand consistency, and prevented costly errors in packaging or marketing campaigns.

"Canto not only met all our requirements — it exceeded them. It’s now simple to share our digital assets and maintain brand consistency worldwide, and the time we save qualifies the ROI on DAM every day.”

b.box (Baby & Parenting Products) faced rapid expansion, frequent new product campaigns, and the need to deliver accurate brand and product content worldwide. Through Canto, they unified design files, product photography, and campaign visuals, giving regional teams and retail partners immediate access to everything they needed. As a result, b.box sped up product launches, ensured global brand uniformity, and enhanced cross-team collaboration.

Fisher & Paykel (Electronics Manufacturer) supports global, multi-channel marketing through its DAM system. By housing localised product images and marketing texts in a central repository, the company ensures consistent branding across different regions, languages, and retail channels. Integrations with e-commerce platforms further keep product listings synchronised, while analytics help the marketing team understand which assets resonate best with customers.

Portakabin (Modular Building Manufacturer) faced a chronic issue with scattered files and version-control errors among its design, marketing, and sales teams. By implementing Canto as a single library for images, technical documents, and marketing materials, they eliminated content bottlenecks and accelerated project completion.

SmoothSkin (Beauty Device Manufacturer) needed a swift and reliable method to distribute product information, marketing materials, and influencer content across various regions. They deployed Canto to consolidate all campaign assets into one secure library, accessible via custom portals for partners and regional teams. This dramatically shortened their time-to-market for new product launches and ensured consistent branding worldwide.

• Break Down Information Silos

  Empower your marketing, sales, product, and creative teams to work in sync with secure, role-based access to the exact data and assets they need. By unifying product images, descriptions, and brand elements in one place, Canto PIM ensures a consistent, on-brand experience across every channel.

• A Unified DAM + PIM Solution

  Simplify your tech stack with a single platform designed for every stage of the product lifecycle. Canto’s integrated DAM and PIM keep all digital content and product data together, ensuring smooth collaboration and faster go-to-market strategies.

• Manage All Your Content and Data in One Platform

  Centralise product information, visuals, and marketing materials to seamlessly update and deploy assets. Real-time synchronisation ensures brand and product changes are reflected instantly—across e-commerce, social media, and more.