How b.box, a Global Manufacturer and Ecommerce Brand, Scales Content with Digital Asset Management

b.box had been storing all brand and product content on SharePoint and external drives, sharing access through links that frequently broke. With no clear ownership of file management and no consistent tagging or structure, users across global markets struggled to find what they needed.

At the same time, b.box’s content volume was exploding. The brand team produced:

• Lifestyle photography from multiple annual shoots
• Product-only imagery
• How-to and highlight videos
• Campaign toolkits
• Brand guidelines
• Packaging artwork
• Compliance documents
• Social media assets
• Product spec sheets

As b.box's expansion accelerated across Australia, the US, Europe, Asia, and beyond, their content needed to be more accessible, more organised, and easier to use.

“We were going through significant growth. We needed a system that was intuitive, efficient and user-friendly, and solved the headaches we had with broken links and messy file structures.”
— Kellie Smith, Global Brand Manager

After assessing alternatives, Canto stood out as the only platform that matched b.box’s needs—particularly the ability to upload an asset once and allow users to download it in any format they required.

The brand team implemented Canto mid-2023 and fully transitioned all global assets before a major trade fair. Despite the tight timeline, the rollout was a success and the reception from internal teams around the world overwhelmingly positive.

“We really haven’t looked back. It’s been incredibly successful, and the feedback from users has only been positive.”
— Kellie Smith 

1. A Global Hub for All Brand & Product Assets

Canto is now the single source of truth for photography, videos, packaging, brand documents, social content, and product specs.

The team also uses Canto to house:

• Category and product catalogues
• Marketing campaign toolkits
• Licensing asset packages
• Distributor-specific materials
• Compliance documentation

2. Streamlined Tagging, Search and User Experience

b.box puts strong emphasis on accurate metadata, ensuring users can search by SKU, colour, category, product type or region.

Even with manual effort required, they’ve created a clean and consistent content library that supports global efficiency:

“It’s an easy, user-friendly library. I always know where to find what I’m looking for.”

— Maria Boctor, Senior Marketing Coordinator

3. Controlled Access for Global Teams, Retailers and Partners

b.box uses Canto’s:

• User logins for internal global teams
• Links for internal communications and new campaign announcements
• Restricted-access folders for partners like licensees and external collaborators.
  
  

They are also exploring Portals for future needs including Amazon-specific content, licensed ranges launching at different times in each region, and retailer-only assets.

4. Cross-team collaboration

Today, Canto is used by:

• Brand & marketing
• Graphic designers
• Packaging
• Product development
• Global sales teams
• External distributors and partners

The DAM underpins b.box’s ability to operate as a unified global brand.

A dramatically improved user experience

Teams worldwide can now find assets quickly and download them in the exact formats they need.

Massive reduction in manual reformatting

The “multiple download formats” feature has saved the brand team significant time:

“It’s one of my favourite features—it saves us uploading an image five different ways,” says Kellie.

Cleaner, faster global collaboration

Clear folder structures and consistent tagging mean fewer support queries and better asset reuse.

Better governance over versions and outdated content

b.box has undertaken several clean-up projects using Canto insights, removing retired products, older social media content, and assets nobody was using.

Centralised, secure access for retailers and distributors

With locked folders and the ability to scale into portals, b.box can manage access for global partners without exposing unreleased content.

Ready to grow with future needs

The team sees strong potential in:

• Adobe Connector for faster designer workflows
• Canva integration
• Reverse Image Search
• Library Assistant
• A future Canto DAM for Products implementation to centralise product data and copy.

b.box plans to continue expanding their use of Canto, especially with Portals and Canto for Products integration to create a true one-stop product information hub.

The team sees Canto for Products as the next logical step in strengthening their product content operations. Currently, written copy, product specifications, carton details and Amazon-specific information live across Excel sheets and NetSuite, which creates inefficiencies and room for error.

With Canto for Products, b.box would be able to centralise all product data and imagery in one place, giving global teams, Amazon managers, distributors and retailers a single, accurate source of truth. The brand team is pushing for the investment in the next financial year, believing Canto for Products would significantly improve efficiency, accuracy and consistency across markets—and ultimately support the business as it continues its rapid growth trajectory.

If you are evaluating DAM, read our guide to digital asset management in Australia.