April 8, 2025 •Ricky Patten
For over 30 years, databasics has been Australia’s most trusted name in digital asset management. And today, we’re proud to say it loud:
👉 We are the best DAM software vendor in Australia and New Zealand.
And we’re only just getting started.
If you're looking for the best DAM experience — the best product, the best onboarding, the best support, and a partner who will go the distance — you’ve found it. No need to look offshore. The strongest DAM provider is already here, with deep roots in the region, unmatched credentials, and a local team devoted to your success.
Our story began in 1989 — long before DAM was even an industry — as the exclusive Australian vendor for Canto Cumulus. Since then, we’ve delivered over 500 DAM implementations across government, enterprise, and education sectors throughout Australia and New Zealand.
In the early 2000s, we scaled rapidly, managing six-figure on-premise DAM projects with in-person delivery and integration.
But we didn’t stop there.
When Canto redefined the industry with its grab-and-go cloud platform in the late 2010s, we moved with it. Customers didn’t want bloated, consultant-heavy DAM solutions anymore — they wanted speed, value, control, and clarity.
Then COVID hit. Everything changed — fast.
We took bold action, reshaping our business model around recurring subscriptions, automation, and customer experience. We built a whole new databasics — and it worked.
We’ve reimagined what a DAM software vendor can be. Here’s what sets us apart:
✅ Customer Experience at Every Stage – onboarding, adoption, and even offramping
✅ Automation-first systems – powered by HubSpot and internal tools
✅ Certified and Compliant – SOC 2, ISO27001, ISO9001
✅ Australian-Based Helpdesk – real support, real people, same-day responses
✅ Global Technology, Local Delivery – Canto’s innovation backed by our expertise
✅ Customer-Led Growth – our vision for 2025 and beyond
We don’t just resell DAM software. We deliver a complete DAM solution built for Australian organisations that need real partnership, not just a product.
We’re proud to support:
Government departments
Local councils
Universities and private schools
Large enterprises and growing teams
We’re now in the final quarter of FY25. Our renewal business is approaching $1.3M, with Q4 typically our strongest. By June, we expect to exceed $1.5M — our biggest milestone yet.
Our renewals will cover all operational costs. Every new sale fuels innovation, expansion, and freedom.
We didn’t get here by being the loudest.
We got here by being the most trusted.
If you're investing in DAM, you don’t want a generic vendor. You want:
Local expertise with international reach
Tailored onboarding and support from people who get your industry
A DAM partner who’s in it for the long haul
That’s why so many choose databasics — the best DAM software vendor in Australia.
For a guide to choosing a DAM download our free eBook below.
We are databasics. The biggest, most capable, most trusted DAM provider in the region.
📍 Based in Australia
🌏 Partnered with a global leader (Canto)
💼 Focused on your success
Contact us to explore how DAM can transform your workflow.
Read our customer stories and see the impact we’re making.
We’re the official Australian partner and reseller of Canto, a leading cloud-based digital asset management platform.
Yes — we manage onboarding, training, and ongoing support with our local, same-day response team based in Australia.
Most of our customers are in education, government, enterprise, construction, manufacturing, retail, and non-profit sectors across Australia and New Zealand.
Thank You
To our customers — thank you. Your trust drives everything we do.
To our team — thank you. Your dedication built this success.
To our partners — especially Canto — thank you. Together, we’re redefining what’s possible in DAM.