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DataBasics Blog and Information Bulletins

Retail

DAM for FMCG

To get to the shelf first FMCG companies must have their creative ability across their brand management, marketing, and design teams maximised by continuous collaboration in real time, around the world.
How can FMCG benefit from DAM?…read more

DAM for Retail

Digital Asset Management (DAM) provides a way for retailers to protect their brand and boost revenues by efficiently storing, organising, managing, and distributing all their digital marketing assets. For retailers, digital media is key to driving revenue both in stores and online, and for communicating the brand message. How can they efficiently manage the large volumes of digital media?
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