Digital Content Transformation DCX 2.0

Ricky Patten is the founder and director at databasics and one of Australia’s longest-standing voices in the digital asset management (DAM) community. With over 30 years of experience helping organisations across education, government, and enterprise, Ricky has seen every version of “digital transformation” — and knows what makes them succeed (or fail).

Widely recognised as a DAM influencer and industry thought leader, Ricky brings an unfiltered, practical perspective that cuts through jargon and complexity. He’s known for his sharp one-liners — “Too many organisations pick technology like they pick toothpaste—based on the last ad they saw” — and for his ability to translate decades of technical expertise into clear, human language.

Ricky’s philosophy is simple: keep it practical, make it stick, and focus on what really matters. He’s always happy to share ideas, challenge assumptions, and lend a hand — whether that’s over a quick phone chat, a project scoping session, or a long conversation about the future of content. Be sure to check out other content from Ricky: