Digital Content Transformation 2.0 (DCX): A Practical Guide

What you'll learn

Why most DAM/DCX projects stall—and how to avoid it
Scope that sticks—ambitious yet adoptable
Selecting a future-ready stack (no hype)
Preparing the organisation—governance, champions, culture
Implementation done right—“Find order in the chaos”
PDCA in plain English—continuous improvement
Quick wins & maturity—what to do first / next
DCX 2.0 checklist + templates

Digital Content Transformation

DCX 2.0

Determining scope

Order in the chaos

and more..

About the author

Ricky Patten is the founder and director at databasics and one of Australia’s longest-standing voices in the digital asset management (DAM) community. With over 30 years of experience helping organisations across education, government, and enterprise, Ricky has seen every version of “digital transformation” — and knows what makes them succeed (or fail).

Widely recognised as a DAM influencer and industry thought leader, Ricky brings an unfiltered, practical perspective that cuts through jargon and complexity. He’s known for his sharp one-liners — “Too many organisations pick technology like they pick toothpaste—based on the last ad they saw” — and for his ability to translate decades of technical expertise into clear, human language.

Ricky’s philosophy is simple: keep it practical, make it stick, and focus on what really matters. He’s always happy to share ideas, challenge assumptions, and lend a hand — whether that’s over a quick phone chat, a project scoping session, or a long conversation about the future of content.

Be sure to check out other content from Ricky:

How to Choose the best DAM in ANZ in 2025

Factual Business Case for Purchasing DAM in ANZ