Canto helps Eden Brae Homes bring home designs to life
GOAL | RESULTS |
A solution for team to access and manage a huge range of assets quickly and easily. |
EBH team can use and share any of the assets from anywhere at any time. |
The Challenge
Bringing home designs to life for potential customers is a priority in the new building sector.
To showcase their homes to customers, Eden Brae use a wide variety of display home photography and videography via a range of channels, from brochures and signage to social channels, EDMs and digital advertising.
As the business expanded and they understood the requirement for speed to market, Eden Brae Homes required a digital asset management solution that would provide a single source of truth for the large and ever growing number of finished art, photography and video assets. The solution needed to be user friendly and give the team ability to access and manage a huge range of assets quickly and easily.
The Solution
“We looked at several DAM solutions, but it didn’t take us long to realise that Canto was exactly what we were looking for. It has all the features we needed and more” said Eden Brae’s Marketing Manager.
The Results
Canto now plays a very large part in managing assets for the Eden Brae business. The marketing team use Canto as part of their daily routine, filing all their creative assets, tagging them to make them easier to be located. The in-built image editing capability allows the marketing team to resize and crop images to suit various purposes, without leaving Canto.
Canto also provides the in-house design team the capability to easily share
large files with agencies, sales team or suppliers.
“One of my favorite features of Canto is how easy it is to find what I need through a simple search function”, said marketing manager. “It’s user friendly intuitive functionality saves us time, and - in a busy marketing team, that’s gold”.
Eden Brae is now looking to take advantage of the other great features that come with Canto, such as Upload Links, and setting up several Portals for their internal and external stakeholders.
Project Details
For over 22 years, Eden Brae Homes have built an enviable reputation as the builder of choice for families, first home buyers, and property investors seeking high quality, contemporary homes, from the Illawarra, to Sydney and the Newcastle Hunter region.
Customer
Name: Eden Brae Homes
Website: edenbraehomes.com.au
Industry: Construction
One of the decision criteria for us was ease of use – it had to be user friendly to all parties and provide a reasonable ROI.
Eden Brae Homes Marketing Manager
Canto's user friendly, intuitive functionality saves us time, and - in a busy marketing team - that’s gold!
Eden Brae Homes Marketing Manager