How a university's Marketing Communications team streamlined their asset distribution with a DAM

It is common for universities to produce a great amount of content to be distributed to a wide range of audiences through many different channels. Organising and managing all of this content can be a real challenge. I spoke to databasics senior consultants John Lang and Erez Pelach on their recent experience working with Queensland University of Technology (QUT) and other universities and colleges.

At QUT only pieces of their DAM solution were being used, content was managed manually and stored across many different locations, resulting in duplication of assets, time and effort. It was difficult for Marketing team to fulfill short notice content requirements as media were hard to find. They also found it hard to maintain brand consistency in their communications. Databasics was enlisted to review the university’s current solution status, changed requirements, and to produce a detailed solution design and transition plan.