DAM resources

DAM Stakeholders - Marketing

Written by Antra Silova | Dec 4, 2023 10:55:31 AM

This is the 2nd article in our 3-article series on DAM Stakeholders - the people that will be the users, directly benefit from, or be directly involved in implementation, management of your solution, such as Marketing team, Creative team, and IT. In our first article we looked at needs and wants of your IT Department when selecting a DAM. Today’s focus – marketing team. What does a marketing team need from a DAM?