Imagine a single photo, taken by a freelance photographer, undergoing some initial retouching, uploaded to a client’s corporate network, reviewed, commented on and changed, all before being searched, retrieved, and used in a marketing campaign. Repeat that thousands of times….read more
Digital Asset Management (DAM) provides a way for retailers to protect their brand and boost revenues by efficiently storing, organising, managing, and distributing all their digital marketing assets. For retailers, digital media is key to driving revenue both in stores and online, and for communicating the brand message. How can they efficiently manage the large volumes of digital media?